Ball Gown Prom Dresses

Trying to find beautiful ball gown prom dresses for your prom night? Your search is over! Our collection includes a wide selection of stunning ball gowns in modern and classic styles that are sure to make you the belle of the ball. Whether your personal style is understated elegance or all-out glamour, we have something to suit your needs. With size charts and styling tips to help you find your perfect dress, you'll be sure to feel like a million dollars on the big night. Shop today and be ready to wow at prom!
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Andrea & Leo A0672 Ophelia Beaded Tulle Gown

Regular Price
£227.00
Sale Price
£227.00
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Andrea & Leo A1029 Angelonia Sparkling Corset Gown

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£301.00
Sale Price
£301.00
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Andrea & Leo A1053 Leila One Shoulder Gown

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£325.00
Sale Price
£325.00
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Andrea & Leo A1209 Off Shoulder A-Line Layered Gown

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£330.00
Sale Price
£330.00
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Andrea & Leo A1133 Strapless Organza Peony Print Ball Gown

Regular Price
£330.00
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£330.00
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Andrea & Leo A0767 Strapless Ruffled Ombre Eva Ballgown

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£557.00
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£557.00
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Ladivine CD0216 Cinderella Divine Fitted Strapless Beaded Gown

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£281.00
Sale Price
£281.00
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Ladivine CD0217 Cinderella Divine Strapless Sequin Corset A Line Dress

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£174.00
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£174.00
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Eureka 9925 Pleated Slit Leg Dress With Pockets | 7 Colors | 4xl

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£209.00
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£209.00
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Eureka 9008 V Neck Satin Ball Gown

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£290.00
Sale Price
£290.00
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Eureka 9907 Shimmering Floral Corset Ball Gown | Corset Dress

Regular Price
£290.00
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£290.00
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Cinderella Divine B713 Princess Off Shoulder Ball Gown

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£638.00
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£638.00
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Hear What Our Customers Have To Say!


"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...

Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers! 

I cannot wait to wear my next Norma Reed!"


Kristin Abreu

Toronto, Canada

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed