An open back prom dress is the perfect balance between elegant and sexy. With an open back prom dress, you will make a beautiful statement on your special day and show that you’re not afraid to be a little daring. Open backs flatter all body shapes, making them the ultimate in versatile statement pieces. The open back prom dress allows for comfortable movement so that you can enjoy your special night without any restrictions. Whether you want to dance the night away or capture a picture-perfect moment on the red carpet, an open back prom dress is sure to leave a lasting impression.
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Cinderella Divine CC1618 Sparkling Slit Leg Fitted Dress - NORMA REED

Ladivine CC1618 Cinderella Divine Sparkling Slit Leg Fitted Dress
£139.00
£139.00
Cinderella Divine 7483 Sexy Corset Dress with Open Back & High Leg Slit - NORMA REED

Cinderella Divine 7483 Sexy Corset Dress with Open Back & High Leg Slit
£131.00
£131.00
Fiesta Fashions 5102 Stunning Slit Leg Pleated V Neck Dress With Pockets - NORMA REED

Fiesta Fashions 5102 Stunning Slit Leg Pleated V Neck Dress With Pockets
£142.00
£142.00
Cinderella Divine CD943 Off Shoulder Fitted Ruched Bodycon Dress - NORMA REED

Cinderella Divine CD943 Off Shoulder Fitted Ruched Slit Leg Dress
£130.00
£130.00
Cinderella Divine CD0227 Ladivine Strapless Fitted V Neck Glitter Dress - NORMA REED

Cinderella Divine CD0227 Ladivine Strapless Fitted V Neck Glitter Dress
£216.00
£216.00
Ladivine 7483 Cinderella Divine Sexy Corset Dress - NORMA REED

Ladivine 7483 Cinderella Divine Sexy Corset Dress
£131.00
£131.00
Cinderella Divine CC7621 Ladivine Sequin Ruffle Black Evening Gown - NORMA REED

Cinderella Divine CC7621 Ladivine Sequin Ruffle Black Evening Gown
£294.00
£294.00
Cinderella Divine 7483 Sexy Corset Dress with Open Back & High Leg Slit - NORMA REED

Cinderella Divine 7483 | Light Blue - Mauve Rose - Burgundy | Sexy Corset Dress with Open Back & High Leg Slit
£131.00
£131.00
Fiesta 67035 Sparkling Crystal Stone Mermaid Dress - NORMA REED

Fiesta 67035 Sparkling Crystal Stone Mermaid Dress
£203.00
£203.00
Cinderella Divine CD2219 Low Back Mermaid Dress with Flowing Train - NORMA REED

Cinderella Divine CD2219 Low Back Mermaid Dress with Flowing Train
£149.00
£149.00
Cinderella Divine SE003P Backless Barbie Pink Mermaid Prom Dress - NORMA REED

Cinderella Divine SE003P Backless Barbie Pink Mermaid Prom Dress
£114.00
£114.00
Cinderella Divine 9925 Pleated Slit Leg Dress With Pockets | 7 Colors | 4xl - NORMA REED

EUREKA 9925 Pleated Slit Leg Dress With Pockets | 7 Colors | 4xl
£204.00
£204.00

Hear What Our Customers Have To Say!


"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...

Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers! 

I cannot wait to wear my next Norma Reed!"


- Kristin Abreu

Toronto, Canada

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed