Discover the Eureka Fashions collection at Norma Reed; where bold design meets timeless elegance. Designed by the Los Angeles based fashion house EUREKA, these dresses showcase a multidisciplinary approach to formalwear inspired by art, culture, photography and contemporary style.
Each piece in this collection brings vibrant colours, luxurious fabrics and exquisite craftsmanship together in harmony, creating stunning looks that turn heads for every occasion.
Whether you’re searching for your next statement-making prom gown, a breathtaking event dress, or a standout piece for a special celebration, the Eureka collection has something unforgettable for every style.
Eureka 9766 Off Shoulder Lace & Sequin Dress
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- £183.00
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- £183.00
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Eureka 9277 Ruched Corset Short Dress
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- £166.00
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- £166.00
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Eureka EK183 Strapless Slit Leg Sparkling Crystal Satin Dress
- Regular Price
- £210.00
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- £210.00
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Eureka 9911 Showstopping Glittering Corset Mermaid Dress
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- £277.00
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- £277.00
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Eureka 9878 Strapless Shimmering Corset Dress | Periwinkle | Rose Gold | Silver
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- £183.00
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- £183.00
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Eureka 9722 Shimmering Metallic Short Dress
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- £166.00
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- £166.00
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Eureka 6909 Long Sleeve Mother of the Groom Dress
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- £183.00
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- £183.00
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Eureka 9909 Off Shoulder Floral Lace & Sequin Ball Gown
- Regular Price
- £498.00
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- £498.00
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Eureka 9778 Shimmering Floral Lace Embroidered Ball Gown
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- £498.00
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- £498.00
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Eureka 9300 Off Shoulder Glittering Ball Gown
- Regular Price
- £498.00
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- £498.00
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Eureka 9188 Slit Leg Lace Sparkle Dress
- Regular Price
- £139.00
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- £139.00
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Eureka EK161 Sparkling Sheer Corset Slit Leg Dress
- Regular Price
- £199.00
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- £199.00
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Hear What Our Customers Have To Say!
"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...
Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers!
I cannot wait to wear my next Norma Reed!"
- Kristin Abreu
Toronto, Canada
"Love Prom"
"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come.
Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.
Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."
- Norma Reed