Flowy Prom Dresses

Flowy prom dresses are the perfect way to look elegant and tasteful while making a fashion statement that is sure to turn heads. Whether you choose a figure-hugging, mermaid style or a more relaxed and airy design, these dresses are designed to flatter any body type. With an array of designs, colors and materials available, you'll find something that adds a touch of glamour to your special night and makes you feel like the belle of the ball. Flowy prom dresses add a unique look that stands out from the crowd - no matter what kind of event you're attending, you'll be sure to make an impression!
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Andrea & Leo A1326 Floral Applique Ball Gown - NORMA REED

Andrea & Leo A1326 Floral Applique Ball Gown
£314.00
£314.00
Cinderella Divine KV1108 Ladivine Tiered & Layered Sequin Corset Ball Gown - NORMA REED

Cinderella Divine KV1108 Ladivine Tiered & Layered Sequin Corset Ball Gown
£308.00
£308.00
Cinderella Divine CB139 Ladivine Strapless Embellished Mermaid Gown - NORMA REED

Cinderella Divine CB139 Ladivine Strapless Embellished Mermaid Gown
£279.00
£279.00
Cinderella Divine CD948 Opulent Off Shoulder Embroidered Gown with Puffy Sleeves - NORMA REED

Cinderella Divine CD948 Opulent Off Shoulder Embroidered Gown with Puffy Sleeves
£225.00
£225.00
Cinderella Divine CD0177 Princess Ball Gown with Glitter Bodice and Layered Skirt - NORMA REED

Cinderella Divine CD0177 Princess Ball Gown with Glitter Bodice and Layered Skirt
£201.00
£201.00
Ladivine CDS441 Cinderella Divine Strapless Hollywood Cut Satin Dress - NORMA REED

Ladivine CDS441 Cinderella Divine Strapless Hollywood Cut Satin Dress
£157.00
£157.00
Andrea & Leo A1108 Strapless Floral Ball Gown - NORMA REED

Andrea & Leo A1108 Strapless Floral Ball Gown
£285.00
£285.00
Ladivine 7496C Cinderella Divine Strapless Satin Keyhole A Line Plus Size Dress - NORMA REED

Ladivine 7496C Cinderella Divine Strapless Satin Keyhole A Line Plus Size Dress
£145.00
£145.00
Cinderella Divine CB080 Stunning Strapless Shimmering Corset Dress

Cinderella Divine CB080 Stunning Strapless Shimmering Corset Dress
£238.00
£238.00
Eureka 9177 Tulle Slit Leg Corset Ball Gown - NORMA REED

Eureka 9177 Tulle Slit Leg Corset Ball Gown
£232.00
£232.00
Cinderella Divine CB105 Floral Ice Blue Corset Ball Gown - NORMA REED

Cinderella Divine CB105 Floral Ice Blue Corset Ball Gown
£308.00
£308.00
Cinderella Divine CB102 Shimmering Corset Ball Gown - NORMA REED

Cinderella Divine CB102 Shimmering Corset Ball Gown
£301.00
£301.00

Hear What Our Customers Have To Say!


"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...

Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers! 

I cannot wait to wear my next Norma Reed!"


- Kristin Abreu

Toronto, Canada

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed