Flowy Prom Dresses

Flowy prom dresses are the perfect way to look elegant and tasteful while making a fashion statement that is sure to turn heads. Whether you choose a figure-hugging, mermaid style or a more relaxed and airy design, these dresses are designed to flatter any body type. With an array of designs, colors and materials available, you'll find something that adds a touch of glamour to your special night and makes you feel like the belle of the ball. Flowy prom dresses add a unique look that stands out from the crowd - no matter what kind of event you're attending, you'll be sure to make an impression!
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Andrea & Leo A1117 Hydrangea Mermaid Corset Dress - NORMA REED

Andrea & Leo A1117 Hydrangea Mermaid Corset Dress
£300.00
£300.00
Ladivine 7498 Cinderella Divine Draping Satin Fitted Corset Dress - NORMA REED

Ladivine 7498 Cinderella Divine Draping Satin Fitted Corset Dress
£122.00
£122.00
Cinderella Divine CV01P Halter Pleated Marilyn Monroe Style Dress - NORMA REED

Cinderella Divine CV01P Halter Pleated Marilyn Monroe Style Dress
£85.00
£85.00
Cinderella Divine CD955 Floral Off Shoulder Shimmering Tulle Ball Gown - NORMA REED

Cinderella Divine CD955 Floral Off Shoulder Shimmering Tulle Ball Gown
£344.00
£344.00
Cinderella Divine CD0196 Sparkling Floral Dress - NORMA REED

Cinderella Divine CD0196 Sparkling Floral Dress
£198.00
£198.00
Cinderella Divine CD2214 Gorgeous Floral Tulle Corset Ball Gown - NORMA REED

Cinderella Divine CD2214 Gorgeous Floral Tulle Corset Ball Gown
£217.00
£217.00
Cinderella Divine CD985 Sparkling Sequin Off Shoulder Corset Dress - NORMA REED

Cinderella Divine CD985 Sparkling Sequin Off Shoulder Corset Dress
£197.00
£197.00
Cinderella Divine CH131 Fitted Black Dress Accented with Crystal Embroidery - Norma Reed - NORMA REED

Cinderella Divine CH131 Fitted Black Dress Accented with Crystal Embroidery
£152.00
£152.00
Cinderella Divine CD3208 Ruched Slit Leg Prom Dress - NORMA REED

Cinderella Divine CD3208 Ruched Slit Leg Prom Dress
£163.00
£163.00
Ladivine CC5299 Floral Applique Ball Gown

Ladivine CC5299 Floral Applique Ball Gown
£326.00
£326.00
Ladivine CD337 A Line Satin Bustier Dress

Ladivine CD337 A Line Satin Bustier Dress
£151.00
£151.00
Ladivine CD786 Crystal Embellished A Line Tulle Dress

Ladivine CD786 Crystal Embellished A Line Tulle Dress
£309.00
£309.00

Hear What Our Customers Have To Say!


"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...

Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers! 

I cannot wait to wear my next Norma Reed!"


- Kristin Abreu

Toronto, Canada

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed