Flowy Prom Dresses

Flowy prom dresses are the perfect way to look elegant and tasteful while making a fashion statement that is sure to turn heads. Whether you choose a figure-hugging, mermaid style or a more relaxed and airy design, these dresses are designed to flatter any body type. With an array of designs, colors and materials available, you'll find something that adds a touch of glamour to your special night and makes you feel like the belle of the ball. Flowy prom dresses add a unique look that stands out from the crowd - no matter what kind of event you're attending, you'll be sure to make an impression!
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Cinderella Divine CC2998 Ladivine Tiered Emerald Ball Gown

Regular Price
£260.00
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£260.00
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Cinderella Divine CD975 Off Shoulder Sequin Mermaid Gown

Regular Price
£170.00
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£170.00
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Cinderella Divine CD997 Shimmering Off Shoulder Tulle Corset Ball Gown

Regular Price
£255.00
Sale Price
£255.00
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Cinderella Divine CD980 Sparkling Sequin One Shoulder Dress

Regular Price
£165.00
Sale Price
£165.00
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Cinderella Divine CD996 Shimmering Ball Gown | 6 Colors

Regular Price
£191.00
Sale Price
£191.00
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Cinderella Divine CC7621 Ladivine Sequin Ruffle Black Evening Gown

Regular Price
£294.00
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£294.00
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Cinderella Divine CD0181 Ladivine Flowing Embroidered Ball Gown

Regular Price
£193.00
Sale Price
£193.00
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Eureka 9009 Gorgeous Sparkling V Neck Pleated Ball Gown

Regular Price
£244.00
Sale Price
£244.00
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Cinderella Divine J840 Stunning Floral Gown

Regular Price
£190.00
Sale Price
£190.00
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Cinderella Divine CD2219 Low Back Mermaid Dress with Flowing Train

Regular Price
£149.00
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£149.00
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Cinderella Divine CC2349C Ladivine Glitter Satin A Line Gown

Regular Price
£159.00
Sale Price
£159.00
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Cinderella Divine C154 Ladivine Off Shoulder Lace & Tulle A Line Dress

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£204.00
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£204.00
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Hear What Our Customers Have To Say!


"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...

Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers! 

I cannot wait to wear my next Norma Reed!"


Kristin Abreu

Toronto, Canada

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed