Open back dresses are a perfect way to make a timeless style statement. Whether going to a special occasion or just looking to add something special to your everyday wardrobe, open back dresses are sure to turn heads and make you stand out from the crowd! Show some skin while still being stylish and confident in any situation - these dresses are flattering and made with comfort in mind so you can look your best all night long. Get ready to rock some open back dresses this season and show off your unique sense of style!
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EUREKA 9925 Pleated Slit Leg Dress With Pockets | 7 Colors | 4xl

Regular Price
£206.00
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£206.00
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Cinderella Divine HT168 Sparkling Sequin Open Back Dress

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£214.00
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£214.00
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Cinderella Divine CM330 Butterfly Dress with Open Back & Cut Out

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£214.00
Sale Price
£214.00
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Cinderella Divine CD943C Plus Size Off Shoulder Fitted Ruched Slit Leg Dress

Regular Price
£138.00
Sale Price
£138.00
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Fiesta 7245 Open Back High Slit Leg Dress

Regular Price
£132.00
Sale Price
£132.00
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Fiesta 1605 Glittering Copper Sequin Mermaid Dress | 3 Colors

Regular Price
£189.00
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£189.00
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Fiesta 40190 Fitted Mermaid Gown

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£132.00
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£132.00
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Fiesta 67038 Sparkling Sequin Corset Mermaid Dress

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£218.00
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£218.00
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Cinderella Divine BD4001 Sexy Body Fitting Backless Mermaid Dress in Barbie Pink

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£57.00
Sale Price
£57.00
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Cinderella Divine C148C Ladivine A Line Lace & Tulle Gown

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£206.00
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£206.00
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Cinderella Divine CD838C Ladivine Satin Fitted Lace Gown

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£206.00
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£206.00
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Cinderella Divine CD840C Ladivine Stretch Sequin Fitted Gown

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£206.00
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£206.00
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Hear What Our Customers Have To Say!


"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...

Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers! 

I cannot wait to wear my next Norma Reed!"


Kristin Abreu

Toronto, Canada

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed