An open back prom dress is the perfect balance between elegant and sexy. With an open back prom dress, you will make a beautiful statement on your special day and show that you’re not afraid to be a little daring. Open backs flatter all body shapes, making them the ultimate in versatile statement pieces. The open back prom dress allows for comfortable movement so that you can enjoy your special night without any restrictions. Whether you want to dance the night away or capture a picture-perfect moment on the red carpet, an open back prom dress is sure to leave a lasting impression.
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Cinderella Divine CD258 Shimmering Dress With High Sheen Leg Slit - NORMA REED

Cinderella Divine CD258 Shimmering Dress With High Sheen Leg Slit
£114.00
£114.00
Cinderella Divine CM330 Butterfly Dress with Open Back & Cut Out - Norma Reed - NORMA REED

Cinderella Divine CM330 Butterfly Dress with Open Back & Cut Out
£217.00
£217.00
Cinderella Divine CD943 Off Shoulder Fitted Ruched Bodycon Dress - NORMA REED

Cinderella Divine CD943C Plus Size Off Shoulder Fitted Ruched Slit Leg Dress
£140.00
£140.00
Fiesta 1605 Glittering Copper Sequin Mermaid Dress | 3 Colors - NORMA REED

Fiesta 1605 Glittering Copper Sequin Mermaid Dress | 3 Colors
£192.00
£192.00
Fiesta 40190 Fitted Mermaid Gown - NORMA REED

Fiesta 40190 Fitted Mermaid Gown
£134.00
£134.00
Fiesta 67038 Sparkling Sequin Corset Mermaid Dress - NORMA REED

Fiesta 67038 Sparkling Sequin Corset Mermaid Dress
£221.00
£221.00
Shimmering Fitted Long Gown with Sultry Leg Slit and Back Design #FA04225 - NORMA REED

Fiesta 4225 Shimmering Sultry Fitted Leg Slit Dress
£129.00
£129.00
Elizabeth K GL3152 Sparkling Sheer Corset A Line Cut Out Dress - NORMA REED

Elizabeth K GL3152 Sparkling Sheer Corset A Line Cut Out Dress
£157.00
£157.00
Andrea & Leo A1140 One Shoulder Lace Applique Tulle Gown - NORMA REED

Andrea & Leo A1140 One Shoulder Lace Applique Tulle Gown
£302.00
£302.00
Ladivine BD7044 Cinderella Divine Fitted Satin Slip Dress - NORMA REED

Ladivine BD7044 Cinderella Divine Fitted Satin Slip Dress
£57.00
£57.00
Cinderella Divine BD7012 Fitted Open Back Dress - NORMA REED

Cinderella Divine BD7012 Fitted Open Back Dress
£65.00
£65.00
Cinderella Divine CD262 Glittering Lavender Dress - NORMA REED

Cinderella Divine CD262 Glittering Lavender Dress
£232.00
£232.00

Hear What Our Customers Have To Say!


"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...

Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers! 

I cannot wait to wear my next Norma Reed!"


- Kristin Abreu

Toronto, Canada

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed