Eureka
Eureka: Eureka fashion dresses are must-haves for any wardrobe. From earthy elegance to cutting edge style, these dresses have everything you need for the most stylish looks. Vibrant colors, luxurious fabrics and exquisite craftsmanship come together in beautiful harmony in each of their timeless designs. With such unique details and attention to quality, you know that wearing an eureka fashion dress means having a truly special piece. Whether it's for a special occasion or just everyday wear, you'll always look your best with eureka fashion.

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Eureka 9727 Floral Sequin Short Dress

Regular Price
£170.00
Sale Price
£170.00
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Eureka 9009 Gorgeous Sparkling V Neck Pleated Ball Gown

Regular Price
£244.00
Sale Price
£244.00
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Eureka 9900 Shimmering Metallic Corset Ball Gown

Regular Price
£323.00
Sale Price
£323.00
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Eureka 9025 Satin One Shoulder Pleated Dress with Pockets

Regular Price
£187.00
Sale Price
£187.00
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EUREKA 9925 Pleated Slit Leg Dress With Pockets | 7 Colors | 4xl

Regular Price
£204.00
Sale Price
£204.00
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Eureka 9888 Ruched Shimmering Tulle Corset Dress

Regular Price
£318.00
Sale Price
£318.00
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Eureka Fashions EK102 Layered Off Shoulder Slit Leg Dress

Regular Price
£408.00
Sale Price
£408.00
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Eureka 9711 Satin Babydoll V Neck Dress

Regular Price
£148.00
Sale Price
£148.00
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Eureka 9177 Tulle Slit Leg Corset Ball Gown

Regular Price
£227.00
Sale Price
£227.00
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Eureka 9766 Off Shoulder Lace & Sequin Dress

Regular Price
£187.00
Sale Price
£187.00
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Eureka 9277 Ruched Corset Short Dress

Regular Price
£170.00
Sale Price
£170.00
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Eureka 9911 Showstopping Glittering Corset Mermaid Dress

Regular Price
£284.00
Sale Price
£284.00
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Hear What Our Customers Have To Say!


"I have always been one for glam and Norma Reed certainly does not disappoint. Their selection is fantastic with something for every occasion. Their customer service is always on-point...

Over the past year, I have personally bought two Norma Reeds, so has my mom, as well as my 6 bridesmaids dresses. A whopping 10 dresses in a year - wowsers! 

I cannot wait to wear my next Norma Reed!"


Kristin Abreu

Toronto, Canada

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed